· 22% would not be as involved if it weren't for the internet ·
The Pew Internet & American Life Project has released a new report, The internet and the 2008 election.
The report "documents the rise of political videos, social networking activity related to politics, the growth of online campaign donations, and the general views of internet users about the impact of the internet on politics."
The research found that 22% of Americans would not be as involved with the current campaign if it weren't for the internet.
The chart below, taken from the report, is a nice follow-on from my previous post about "supporters":
In the report, there is a further chart accompanying the one above which averages these statistics out across all age groups. 22% of people said they had "Gotten any campaign or candidate information" from the internet, yet only 10% said they "Signed up as a friend of any candidates".
Even fewer supporters are taking what would be seen as more dedicated actions, as you can see from the chart below:
This demonstrates the importance of online campaigns providing a variety of ways that people can get involved online, from finding out more to doing something active.
Sunday June 22, 2008
Categories: Campaigning
Commenting is closed for this article.