· ANTaR won a MySpace Impact award! ·
I was totally blown away last week when I got a call from one of MySpace's content managers telling me ANTaR had won a MySpace Impact award. The prize is $10,000 so we're all pretty stoked about it!
There were three winners (all the same prize), the other two were Oaktree Foundation and Australian Teens Against Animal Cruelty. These are both organisations that are run by young people to engage young people. ANTaR is quite different in that our strategy for using MySpace isn't specifically to engage young people (our MySpace friends tend to be in their 20's, 30's and 40's).
So how did we win? Well it started when one of our friends told us he'd nominated us for an award. So we gave our friends the heads-up, asking them to nominate us.
A few weeks later we found out that we had made it into the top ten, and that the top three organisations would win, which was pretty good odds. Given that a prize of $10,000 would mean a great deal to ANTaR, we invested a couple of days into asking our friends to vote for us, and to spread the word (there's nothing like an endorsement!). We also put it in our email newsletter, as we figured that some of our other supporters might have a MySpace account but not be aware that ANTaR is on MySpace or that we were up for an award.
If it hadn't been for the relationships that we have been building over the past year and a half on MySpace, we would not have had as many votes and may have not won. It comes back to relationship-building again: people are more likely to do something for you when they know who you are and what you're about. If MySpace is part of your online engagement strategy, you need to be in it for the long-term.
Sunday June 1, 2008
Categories: General
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Hey Priscilla,
That is great news about ANTaR winning a MySpace Impact Award, and even better news that the prize comes with $10,000. Hooray for ANTaR and they great work it does. And hooray for the MySpacers who voted for ANTaR :D
— Alex Schlotzer 1 June 2008 #
Thanks Alex … and you were a big help in getting the word out there so thanks for your support!
— Priscilla 1 June 2008 #
That is fantastic news! And special conrgats to the genius who put ANTAR on MySpace in the first place :)
— dez 1 June 2008 #
Very well deserved. I’ll bet there are a million things that you can use $10,000 for.
Well done!
— Jonathan O'Donnell 3 June 2008 #