· Gen Y: raising social awareness through Facebook ·
There's an interesting article on ReadWriteWeb about Generation Y. It mentions that this group is using the internet to do many things, of which one is raising social awareness.
In 2006, the top 10 advocacy groups on Facebook were:
- Reduce the Drinking Age to 18! - 111,275
- Legalize Same-Sex Marriage - 80,458
- Americans for Alternative Energy - 69,465
- Support a Woman's Right to Choose - 66,806
- Support Stem Cell Research - 55,219
- Abolish Abstinence Only Sex Education - 54,712
- Government + Religion = Disaster - 47,949
- AIDS / HIV research - 24,789
- Equal Rights for Gays - 24,013
- Pro-Life - 22,409
The article claims that "Gen Y is taking technology and advocacy to another level." I'm not so sure about this ... online advocacy is only really effective when combined with offline advocacy. But yes, online advocacy is a good start. Also, don't be fooled into thinking that it's just the Gen Y's who are using technology for advocacy, the Gen X's and Baby Boomers are having a good go of it, too :)
Monday June 9, 2008
Categories: Campaigning
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