· racism makes me sick - quiz ·
Today ANTaR launched the racism makes me sick campaign.
There were two technically tricky bits for the campaign. First, we wanted a pledge that people could fill in to make a personal commitment to eradicating racism. I outsourced this to Hugeobject who have been campaign partners with ANTaR in the past. The pledge looks great and even comes with a graphic designed by Joni (a hand - to go with our Sea of Hands branding) that will fill up as we get more people to sign the pledge.
The other tricky thing we decided to do was to make an interactive quiz that would encourage people to challenge their own assumptions about Indigenous people. Part of our work is public education so this was to be an important part of the campaign. I wanted to make the quiz a widget so that people could add it onto their own websites if they wanted to promote it for us. As I was already familiar with Widgetbox, and I knew that Widgetbox supports Flash apps, I decided to make the quiz in Flash.
I was surprised to find a Flash quiz template on the Adobe website, that also comes with a tutorial, so really it couldn't have been easier to build the quiz. It took me about three days to create it, including the images (I'm not a Flash pro, but I haven't had *much* experience, so complete beginners may need longer). That doesn't include the storyboarding, which probably took another day once I discussed it with my team and we got the text just right.
The final step was to add the quiz to Widgetbox. Once the quiz was set up in Widgetbox, I made it into a Facebook application using Widgetbox's plugin. Widgetbox takes you through (most of) the steps to set up a Facebook app so it doesn't take long. Setting up the widget probably took a couple of hours at most.
Monday April 21, 2008
Categories: Campaigning Technology
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