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· Web Directions ·

As mentioned in a previous post, I met with a few community organisations in Sydney last week.

Having thought about last week’s discussions, the overwhelming conclusion for me is that community organisations recognise the potential of how online social networking tools can help build a supporter base, and they plan to use them within the next year if they are not doing so already. The most-used tool at the moment seems to be Flickr, the photo-sharing website. Organisations are using this to publicise their activities to an audience that may be unaware of the breadth of an organisation’s work. Tagging photos with relevant words optimises this possibility.

It is apparent that all community organisations I spoke with are willing to network and share information with other like-minded organisations. I think this is great. In fact the reason I started this blog was to share my experience and knowledge with like-minded organisations, as I believe that solidarity is the only way forward for those of us who are interested in positive change.

Now to the conference … one of the highlights of the Web Directions conference was listening to the guys from Campaign Monitor (based in Sydney) talk about how they started up their business. I recommend all community organisations give Campaign Monitor (or Mailbuild) a go. These applications are used to send and maintain email bulletins … it’s cost-effective and fairly easy to use, particularly if you have an in-house designer/developer, compared with other email bulletin services.

Jeremy Keith was the other highlight of the conference. While I have not yet read his book about DOM Scripting, he did manage to make Ajax and Hijax sound like something I might be persuaded to try (one day when I have time). If you’re in Melbourne, Jeremy will be speaking at the Web Standards Group meeting this coming Thursday.

For a summary of most of the speeches at Web Directions, see the Web Directions website.

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